Thursday, April 23, 2009

Reasons for refunding products

Therefore today that your finally decided to purchase that product and can not wait to try it out, you have to find out that it does anything else but what you've expected. Don't worry, you still have a chance to get your money back with the following tips for getting an quick product refund.

1. False advertising

"Get 10.000 hits to tour site in a whole day". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such false advertising by telling in the fine print that these results cannot be guaranteed.

2. Product out-of-date

Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded anymore but still had the sales page up and running, it even exposed the latest date indicating the end of a special promotion. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.


3. Usability

not every software is closer to user as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've reached the product creator and still were non able to get a refund despite some true and great reasons, not all hope is gone. Most market places offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a seller like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).

It is always suggested to clearly state the cause for your product return and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe attach some screenshots, include suggestions what could be better, etc. The product creator might loose you as a customer but still can benefit from your experience and will almost of the time happily give you the refund.

Whatever you do, please be fair.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most marketplaces (Clickbank, PayDotCom) tolerate two or even more refunds, but after that you might not be able to purchase anything again through the specific company.



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